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CONTACT: Ian Barrie, 616.975.0090

Coles Goes Pink - Supporting Breast Cancer Network of Strength™

GRAND RAPIDS, August 8, 2008 – Cole’s Quality Foods is pleased to announce a Corporate Partnership with Breast Cancer Network of Strength™. Cole’s and Breast Cancer Network of Strength™ have come together to help ensure that no one faces breast cancer alone. During Breast Cancer Awareness Month this October, Cole’s iconic red packaging will go pink and the company will donate 5¢ per loaf from the sale of its Original and Zesty Garlic Breads to Breast Cancer Network of Strength™. Cole’s is proud of its new partnership with this trusted resource of 30 years that has helped thousands find the information they need to make educated decisions and provide immediate emotional relief for anyone touched by breast cancer.

About Breast Cancer Network of Strength™

Breast Cancer Network of Strength™’s mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone.

The Network of Strength™ provides peer support through YourShoes™, the country’s only 24/7 breast cancer support center staffed entirely by trained peer counselors who are breast cancer survivors. Additionally, affiliates throughout the nation provide services such as support groups, breast health awareness workshops, wigs and prostheses for women with limited resources, and advocacy on breast cancer related policies in their respective communities.

For breast cancer support or information including publications and newsletters, visit www.networkofstrength.org or YourShoes at 1-800-221-2141 (with interpreters available in more than 150 languages).

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