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Ian Barrie, 616.975.0090

Cole’s Announces New President; Devon to Serve As Ceo, Board Chair

GRAND RAPIDS, Mich., June 8, 2004 – Cole’s Quality Foods,Inc. has named a local executive as its new president, effective June 21, 2004. John Sommavilla comes to Cole’s from Spartan Stores, Inc., where he has served as executive vice president of the supply chain since November of 2001.

W. Scott Devon, Cole’s current president, will retain his title as CEO and add a new role as chairman of the board. Devon has served as president since 1992.

“ We are so fortunate to welcome someone of John’s caliber and background to the Cole’s team,” said Devon. “He’s been with Spartan Stores for more than 19 years, serving in a number of leadership roles from warehouse supervisor to the company’s top tier of executives. He’s a committed, knowledgeable and visionary leader. We’re glad to have him.”

Sommavilla said he is looking forward to the new challenges and opportunities Cole’s will bring him.

“ I’m excited about being part of the Cole’s team, especially as the company continues to lead the frozen bread industry in new product development; Cole’s is an established, West Michigan-based company with a clear record of quality and innovation,” said Sommavilla. “Looking at where Cole’s has been and where it is headed, I knew I had to be a part of it.”

As president, Sommavilla will be charged with planning, developing and implementing company policy and goals as well as overseeing new product development and marketing.

Sommavilla earned his bachelor’s degree in marketing/management from Central Michigan University. John and his wife, Kristie, have three children.

About Cole’s

Founded in 1943, Cole’s Quality Foods is a privately-held, Michigan-based category leader in frozen bakery products. In 1972, Cole’s invented the first frozen garlic bread and created a category that generates more than $300 million in sales annually. Today, the Company produces a complete line of frozen garlic breads, garlic toasts, garlic breadsticks, Cheesesticks and Pizzasticks. Cole’s is an opportunity driven and adaptable organization that provides “WOW” products.  The company employs more than 200 people in Muskegon and Grand Rapids, Michigan and in North Liberty, Iowa.

To learn more about Cole’s, go to the company’s web site at www.coles.com

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