FOR IMMEDIATE RELEASE
CONTACT:
Ian Barrie, 616.975.0090

Cole’s Announces New Senior Vice President Of Sales

GRAND RAPIDS, Mich., November 22, 2004 – Cole’s is pleased to announce the recent hiring of Mr. Ray Peuler to the position of Senior Vice President of Sales for Coles Quality Foods. Most recently Ray was the Vice President/General Manager for Acosta Sales & Marketing Company in Grand Rapids, MI, a national food brokerage company. Ray brings over 22 years of food industry experience, having represented major consumer products companies such as Del Monte Foods, Georgia Pacific, Nabisco Brands and Mott’s U.S.A. Ray is a resident of Caledonia, MI, where he resides with his wife of 23 years, Ruth, daughter Stephanie, 17, and son Austin, 13.

Ray is an individual of outstanding character, professionalism, and has tremendous respect within the food industry. His high energy level and enthusiasm will be a vital component in the sales leadership, growth and development of our Company.

Ray will begin employment with the company on Monday, November 22nd and will be a member of the Executive Management Team.

About Cole’s

Founded in 1943, Cole’s Quality Foods is a privately-held, Michigan-based category leader in frozen bakery products. In 1972, Cole’s invented the first frozen garlic bread and created a category that generates more than $300 million in sales annually. Today, the Company produces a complete line of frozen garlic breads, garlic toasts, garlic breadsticks, Cheesesticks and Pizzasticks. Cole’s is an opportunity driven and adaptable organization that provides “WOW” products.  The company employs more than 200 people in Muskegon and Grand Rapids, Michigan and in North Liberty, Iowa.

To learn more about Cole’s, go to the company’s web site at www.coles.com

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