FOR IMMEDIATE RELEASE
CONTACT:
Ian Barrie, 616.975.0090

Have Dinner With a Big Texan

_GRAND RAPIDS, Mich., September 30, 2005 _ – Cole’s Quality Foods introduces Cole’s BIG TEXAN. Cole’s BIG TEXAN is a family 12 pack of garlic Texas Toast for the price a traditional 8 pack of Texas Toast. The target audience is large families and high consumption Texas Toast consumers. This fast and easy meal complement is table ready in 5 minutes. Cole’s BIG TEXAN is hefty 21 ounces of garlic Texas Toast and is packaged in film with a Lift & Lock Resalable Tab. Offered at prices ranging from the low to mid $2.00 range, Cole’s BIG TEXAN is an exceptional consumer value.

About Cole’s

Founded in 1943, Cole’s Quality Foods is a privately-held, Michigan-based category leader in frozen bakery products. In 1972, Cole’s invented the first frozen garlic bread and created a category that generates more than $300 million in sales annually. Today, the Company produces a complete line of frozen garlic breads, garlic toasts, garlic breadsticks, Cheesesticks and Pizzasticks. Cole’s is an opportunity driven and adaptable organization that provides “WOW” products.  The company employs more than 200 people in Muskegon and Grand Rapids, Michigan and in North Liberty, Iowa.

To learn more about Cole’s, go to the company’s web site at www.coles.com

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