FOR IMMEDIATE RELEASE
CONTACT:
Ian Barrie, 616.975.0090

The Perfect Toast To Dinner For Two

GRAND RAPIDS, Mich., September 30, 2005 – Cole’s Quality Foods has launched Cole’s Garlic Mini-Toast, a six slice garlic toast fashioned after Cole’s popular Garlic Toast products. Cole’s Garlic Mini-Toast is line priced with Cole’s very successful Garlic Mini-Loaf. The target audience is Baby Boomers and Empty Nesters, for whom six slices of garlic is just enough garlic toast to complement any meal occasion. This 7 ounce garlic toast has a SRP of $1.49 and provides an excellent trial opportunity for new garlic toast consumers.

About Cole’s

Founded in 1943, Cole’s Quality Foods is a privately-held, Michigan-based category leader in frozen bakery products. In 1972, Cole’s invented the first frozen garlic bread and created a category that generates more than $300 million in sales annually. Today, the Company produces a complete line of frozen garlic breads, garlic toasts, garlic breadsticks, Cheesesticks and Pizzasticks. Cole’s is an opportunity driven and adaptable organization that provides “WOW” products.  The company employs more than 200 people in Muskegon and Grand Rapids, Michigan and in North Liberty, Iowa.

To learn more about Cole’s, go to the company’s web site at www.coles.com

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