FOR IMMEDIATE RELEASE
CONTACT:
Ian Barrie, 616.975.0090
COLE’S IN THE VAN ANDEL ARENA
GRAND RAPIDS, February 1, 2008 – Cole’s Quality Foods began selling their Cheesesticks and Pizzasticks in all concessions stands to the fans inside the Van Andel Arena during all events, including concerts, family shows, speaking engagements and sporting events. Cole’s also occupies a concession stand inside the arena, named Cole’s Hot Sticks Corner where its Cheesesticks and Pizzasticks are the featured item. With over one million people attending events at the Van Andel Arena annually, this partnership will increase Cole’s brand awareness with some of West Michigan’s best consumers.
About Cole's
Founded in 1943, Cole’s Quality Foods is a privately-held, Michigan-based category leader in frozen bakery products. In 1972, Cole’s invented the first frozen garlic bread and created a category that generates more than $300 million in sales annually. Today, the Company produces a complete line of frozen garlic breads, garlic toasts, garlic breadsticks, Cheesesticks and Pizzasticks. Cole’s is an opportunity driven and adaptable organization that provides “WOW” products. The company employs more than 200 people in Muskegon and Grand Rapids, Michigan and in North Liberty, Iowa.
To learn more about Cole’s, go to the company’s web site at www.coles.com
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