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COLE'S ANNOUNCES NEW PRESIDENT; DEVON TO SERVE AS CEO, BOARD CHAIR

GRAND RAPIDS, Mich., June 8, 2004 – Cole’s Quality Foods,Inc. has named a local executive as its new president, effective June 21, 2004. John Sommavilla comes to Cole’s from Spartan Stores, Inc., where he has served as executive vice president of the supply chain since November of 2001.

W. Scott Devon, Cole’s current president, will retain his title as CEO and add a new role as chairman of the board. Devon has served as president since 1992.

" We are so fortunate to welcome someone of John’s caliber and background to the Cole’s team," said Devon. "He’s been with Spartan Stores for more than 19 years, serving in a number of leadership roles from warehouse supervisor to the company’s top tier of executives. He’s a committed, knowledgeable and visionary leader. We’re glad to have him."

Sommavilla said he is looking forward to the new challenges and opportunities Cole’s will bring him.

" I’m excited about being part of the Cole’s team, especially as the company continues to lead the frozen bread industry in new product development; Cole’s is an established, West Michigan-based company with a clear record of quality and innovation," said Sommavilla. "Looking at where Cole’s has been and where it is headed, I knew I had to be a part of it."

As president, Sommavilla will be charged with planning, developing and implementing company policy and goals as well as overseeing new product development and marketing.

Sommavilla earned his bachelor’s degree in marketing/management from Central Michigan University. John and his wife, Kristie, have three children.

About Cole's

Founded in 1943, Cole’s Quality Foods is a privately held, Michigan-based company. In 1972, Cole’s invented the first frozen garlic bread and created a category that today, generates over 300 million dollars in sales. The company’s product line includes a variety of frozen garlic breads, garlic toasts and garlic bread sticks. An innovator and category leader, Cole’s has experienced consistent revenue growth throughout its 60-year history. Cole’s was first to offer a complete line of frozen garlic breads and toasts that go from freezer to table in 10 minutes or less. The company employs more than 150 people in Muskegon and Grand Rapids, Mich.

To learn more about Cole’s, go to the company’s Web site at www.coles.com.

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