FOR IMMEDIATE RELEASE
CONTACT:
Ian Barrie, 616.975.0090

PICK UP STICKS

GRAND RAPIDS, Mich., September 30, 2005 – Cole’s Quality Foods debuts Cole’s Cheesesticks, 6 garlic bread sticks filled with 100% real mozzarella cheese. Cole’s Cheesesticks are a natural line extension resulting from the tremendous growth in the bread stick category. Cheese filled bread sticks have also become one of the most popular school lunch items with kids. Now Cole’s Cheesesticks are the ultimate after school snack, because they taste great microwaved or baked and kids love to dip Cole’s Cheesesticks in their favorite sauce. Cole’s 15 ounce Cheesesticks have 6 individual sticks that are packaged in an inner resalable bag and presented in box. The SRP is $2.99.

About Cole's

Founded in 1943, Cole’s Quality Foods is a privately held, Michigan-based company. In 1972, Cole’s invented the first frozen garlic bread and created a category that today, generates over 300 million dollars in sales. The company’s product line includes a variety of frozen garlic breads, garlic toasts and garlic bread sticks. An innovator and category leader, Cole’s has experienced consistent revenue growth throughout its 60-year history. Cole’s was first to offer a complete line of frozen garlic breads and toasts that go from freezer to table in 10 minutes or less. The company employs more than 150 people in Muskegon and Grand Rapids, Mich.

To learn more about Cole’s, go to the company’s Web site at www.coles.com.

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