FOR IMMEDIATE RELEASE
CONTACT:
Ian Barrie, 616.975.0090
THE PERFECT TOAST TO DINNER FOR TWO
GRAND RAPIDS, Mich., September 30, 2005 – Cole’s Quality
Foods has launched Cole’s Garlic Mini-Toast, a six slice
garlic toast fashioned after Cole’s popular Garlic Toast
products. Cole’s Garlic Mini-Toast is line priced with Cole’s
very successful Garlic Mini-Loaf. The target audience is Baby Boomers
and Empty Nesters, for whom six slices of garlic is just enough
garlic toast to complement any meal occasion. This 7 ounce garlic
toast has a SRP of $1.49 and provides an excellent trial opportunity
for new garlic toast consumers.
About Cole's
Founded in 1943, Cole’s Quality Foods is a privately held, Michigan-based
company. In 1972, Cole’s invented the first frozen garlic bread
and created a category that today, generates over 300 million dollars
in sales. The company’s product line includes a variety of
frozen garlic breads, garlic toasts and garlic bread sticks. An innovator
and category leader, Cole’s has experienced consistent revenue
growth throughout its 60-year history. Cole’s was first to
offer a complete line of frozen garlic breads and toasts that go
from freezer to table in 10 minutes or less. The company employs
more than 150 people in Muskegon and Grand Rapids, Mich.
To learn more about Cole’s, go to the company’s Web site at www.coles.com.
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