FOR IMMEDIATE RELEASE
CONTACT:
Ian Barrie, 616.975.0090

HAVE DINNER WITH A BIG TEXAN

GRAND RAPIDS, Mich., September 30, 2005 – Cole’s Quality Foods introduces Cole’s BIG TEXAN. Cole’s BIG TEXAN is a family 12 pack of garlic Texas Toast for the price a traditional 8 pack of Texas Toast. The target audience is large families and high consumption Texas Toast consumers. This fast and easy meal complement is table ready in 5 minutes. Cole’s BIG TEXAN is hefty 21 ounces of garlic Texas Toast and is packaged in film with a Lift & Lock Resalable Tab. Offered at prices ranging from the low to mid $2.00 range, Cole’s BIG TEXAN is an exceptional consumer value.

About Cole's

Founded in 1943, Cole’s Quality Foods is a privately held, Michigan-based company. In 1972, Cole’s invented the first frozen garlic bread and created a category that today, generates over 300 million dollars in sales. The company’s product line includes a variety of frozen garlic breads, garlic toasts and garlic bread sticks. An innovator and category leader, Cole’s has experienced consistent revenue growth throughout its 60-year history. Cole’s was first to offer a complete line of frozen garlic breads and toasts that go from freezer to table in 10 minutes or less. The company employs more than 150 people in Muskegon and Grand Rapids, Mich.

To learn more about Cole’s, go to the company’s Web site at www.coles.com.

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